No matter if you are a sports club seeking to increase engagement, a media company expanding their streaming services, or just an avid fan, live streamed sporting events can elevate viewer experience while opening up new avenues of monetization. Producing successful sports broadcasts may not come easily – here are six expert tips to help make sure they succeed!
Equipment plays an integral role in the quality of sports broadcasts, so investing in top-quality cameras and audio gear from top brands such as Sony, Canon and Panasonic is highly recommended. Get one with excellent zoom capability and high frame rate to capture fast-paced action; additionally, invest in a tripod to reduce shaky footage and enhance overall picture quality.
Also required will be a reliable computer system capable of managing the encoding and stream delivery to multiple platforms simultaneously, to minimize upload times and ensure viewers don’t experience lag or drop-outs during your event.
Choose a platform with integrated video production: A cloud-based video platform will help maximize quality while minimizing costs for sports broadcasting by streamlining all aspects of video production and allowing low latency streams on any platform. Furthermore, such a platform should offer various advertising monetization options to make the most of your investment.
As part of your setup, it’s advisable to test all technology and network connectivity before the big game day arrives. Doing this will allow you to gain a better understanding of any potential issues and take corrective measures prior to kickoff.
Provide a Score Overlay:
Audiences expect to be kept informed in real-time during sporting events they watch on mobile devices, which means adding a score overlay can allow viewers to keep tabs on results as they happen and avoid spoilers on social media that reveal it too soon before it even reaches their TVs.
Consider Inviting Remote Commentators:
Remote commentators can add life and engagement to any sports broadcast, by easily creating a remote commentary room within Switcher and sharing its link. Guests commentators can then join from any internet-enabled device and control the camera in real time!
Prepare, equip and engage to produce an unforgettable sports broadcast! Make sure to test all technical and network connections prior to game day; additionally, have an emergency plan ready in case unexpected issues arise during the event.